We developed the concept and design for the complete channel branding from scratch, including the new zdf.kultur logo, the promo design, the ident concept and the programme labels & formats.
We are very happy that the client chose our concept exactly how we presented it for the pitch and Luxlotusliner made it possible for us to realise a project like that from the beginning to the final delivery.
Stefan and I directed and produced 22 idents, 3 label packages and 2 programme packages in our studio in Berlin.
Concept: Stefan Sperner, Jorinna Scherle, Cay Fiehn
Creative Lead / Art Direction: Jorinna Scherle, Stefan Sperner
Director/Dop: Jorinna Scherle, Stefan Sperner
Comissioned by: Luxlotusliner, Munich
Creative Direction: Gabi Madracevic
Creative Management: Andrea Bednarz
Producer: Tatjana Zivanovic-Wegele