Participate – and share! The CLA Clip Generator

Participation, interactivity, sharing … new media have long since revolutionised the way we communicate in daily life. And starting tomorrow at the Geneva Auto Show, the Clip Generator will demonstrate how modern forms of communication can be interpreted in a playful way for exhibition design too. At the interactive game station, multiple visitors co-create their own personal clip from a fresh assortment of visual worlds, cool beats and dynamic driving fun. Each participant has their own defined task: the Driver navigates the worlds; the VJ modulates the digital landscapes; the DJ mixes the soundtrack for the clip. This fun interactivity takes place on interfaces that are unusual, yet intuitive, and fellow visitors can follow the action on a large monitor. As soon as a clip is done, it is uploaded to the Mercedes-Benz Facebook page, where it can be liked and shared with friends and followers.

Client
Daimler AG

Concept, Design, Realisation
Atelier Markgraph

Camera
Loox TV

Direction and Cut
Atelier Markgraph

Sound
Marco Lehmann