Missy Magazine TV Commercial

To catch some special vibes was the challenge, when (the) german pop-feminist Magazine Missy requested Cris Wiegandt to develop a TVC representing the various contents of the magazine. Together with Susanne Huber, they created a showcase that split the Missy-lettering in five single sections, each one (serving) to display one of the main editorial categories. The final twist was achieved by mounting the whole set on a turning platform: like on a spinning wheel each scene had a distinctively designed section, just until taking up speed merged the letters together again. The different materials such as paper, cardboard, fabric and leather created a tangible appearance of a literally moving clip.
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Direction
Cris Wiegandt

Production
Cosmopola

Concept & Editing
Susanne Huber
Cris Wiegandt

Art Direction
Cris Wiegandt
Daniela Burger

Crafts
Cris Wiegandt
Alejandra Vargas Diaz
Susanne Huber
Adriana Napolitano

DoP
Karl Hofman

Color Grading
Ana Izquierdo

Music
New Found Land