Ina Koelln Corporate Identity
Moby Digg was asked develop a new corporate identity for Ina Koelln, including a new logo design.
Ina Koelln is a bag and accessory label with a focus on sustainable materials, simple design and a handcrafted production under fair conditions. These issues are the basis of the branding. A straight and clean logo underlines the typical shapes of her products. The „K“ symbolizes a scissor which is used as a link to the craft. Close-up shots of the products create a focus on the high-quality material.
The visual identity is based on a clean and simple system, which works on different formats and materials like labels or hangtags. This straight and clean branding represents the brand Ina Koelln and its vision.