Projekt

Carl Zeiss Vision – My Vision Profile

Zeiss’ fully responsive website module »My Vision Profile« leads customers through an intuitive questionnaire developed on the basis of the Zeiss product portfolio. Questions are divided into four thematic blocks that each has a separate color and visual composition assigned to it. The different segments are united by an integrated user interface whose effective design draws on clean lines and graphics for ‘20/20 vision’. Results can be presented to a Zeiss optician as printout or via QR code.

Agency
Neue Gestaltung

Designer
Dorothee Kaser
Pit Stenkhoff
Carsten Giese

Developer
Buzzwoo