Iolani Branding

Iolani eyewear, a Munich-based startup for eyewear and eyewear-jewellery, asked Moby Digg to rethink their brand identity and corporate identity. The initial formatting of the lower case “i”s should be kept, while giving it a unique branding and reworking the packaging / package design. Additionally Moby Digg developed a simple iconography-system, which was based on the abstracted forms of glasses – a symbol for their product – and a flower – a symbol of their inspiration. The flower was derived from the brand’s name “Iolani”, which originally comes from Hawaii, giving a link to the initial start of the brand.

Moby Digg