Felix Monza (Branding)

The Industrial Designer Felix Monza was looking for a very minimalistic branding to claim the new studio and showrooms in Leipzig and Berlin. I‘ve been in charge for development of the new logo going along with a variation of communication elements for different touchpoints.

We decide to create a brand design concept using different shades of cool grey up to nearly black to indicate the colors of steel in different stages of processing. A clean and simple layout systematic generates a stage and clean space to let the products of Felix Monza shine.

Ricky Korf