Revival – Branding and packaging (1)

Projekt

Revival – Branding and packaging

Revival rejuvenates coffee and cocoa with the help of the world’s most underestimated superfood – mushrooms. Sounds weird, works well. Every sachet encourages you to take a break from the internet and get an upgrade on your analog life.

The brand plays with the aesthetics of the digital on a very analog product in many ways – always asking the question of why everything in our digital world constantly receives updates but the way we drink our coffee everyday does not. The logo incorporates the idea of building a bridge between these two worlds in the quite literal way of an underscore. In the digital version of the wordmark the underscore is animated and transports the feeling of a blinking cursor – the waiting, the in between the „what’s next?“. The Revival products are made for these exact moments: Have a modern coffee with less caffeine but more superfoods to reconnect with your ability to focus. All without the jitteriness of normal coffee. Or rebalance and rewind with a modern cacao with reishi and ashwagandha before going to bed, when ending your work day or whenever you need a break.

Vibrant gradients, glitchy textures and computer-linked graphics visualize Revival’s modern take on very traditional beverages. Floating 3d pack-shots convey the aura of something magically new and functional. And bold typography plays with rather traditional ingredient-photography to showcase that taste was not forgotten while looking at the high functionality of the products.

By folding the lit of the boxes they transform into a retail displays – another detail that shows how the product bridges the analog and the digital world. And when opening the boxes brightly colored sachets grab you attention by standing in strong contrast to the black insights of the boxes.

All together a playful and vibrant brand was created, for classic beverages that have most certainly found their place in the 21st century.

Designer
Franziska Böttcher
Heiko Klug

Designpreis Germany

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