Task
Every year, the One Club hosts a talent competition for aspiring talents in the fields of advertising and design in the context of the prestigious One Show: The Young Ones. Our task was to call for entries and generate the greatest possible number of applicants to the competition in 2014.

Idea and Execution
The Young Ones stands for the joy of creativity, contemporary design and unusual ideas. We devoloped a campaign just like that. Therefore we combined a very striking illustration style and short, catchy headlines to generate great attention and a high recognition value. But above all it makes young creatives desperate to join the show.

Agency
Serviceplan

Chief Creative Officer
Alexander Schill

Executive Creative Directors
Till Diestel
Christoph Everke
Alexander Nagel

Creative Directors
Matthäus Frost
Katharina Keith

Graphic Designer
Sebastian Sonnewend

Copywriter
Daniel Gassner
Henrik Pfeiffer

The Young Ones 2014

The Young Ones 2014

Task
Every year, the One Club hosts a talent competition for aspiring talents in the fields of advertising and design in the context of the prestigious One Show: The Young Ones. Our task was to call for entries and generate the greatest possible number of applicants to the competition in 2014.

Idea and Execution
The Young Ones stands for the joy of creativity, contemporary design and unusual ideas. We devoloped a campaign just like that. Therefore we combined a very striking illustration style and short, catchy headlines to generate great attention and a high recognition value. But above all it makes young creatives desperate to join the show.

Agency
Serviceplan

Chief Creative Officer
Alexander Schill

Executive Creative Directors
Till Diestel
Christoph Everke
Alexander Nagel

Creative Directors
Matthäus Frost
Katharina Keith

Graphic Designer
Sebastian Sonnewend

Copywriter
Daniel Gassner
Henrik Pfeiffer

The Young Ones 2014
The Young Ones 2014
The Young Ones 2014
The Young Ones 2014
The Young Ones 2014
The Young Ones 2014
The Young Ones 2014
The Young Ones 2014
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