From packaging material to Leica’s iconic banderole: The Limited Edition Fedrigoni.
Fedrigoni’s “Constellation Jade” is a packaging paper with extraordinary material properties, surviving heavy abrasion, withstanding extreme temperatures and resisting aggressive liquids.
To address these assets a sample book was designed in the guise of a posh Leica X2 packaging. But not just any Leica X2. A limited edition was created by committing a design sacrilege: Leica’s iconic leather banderole was officially replaced with “Constellation Jade”.