Iolani eyewear, a Munich-based startup for eyewear and eyewear-jewellery, asked Moby Digg to rethink their brand identity and corporate identity. The initial formatting of the lower case “i”s should be kept, while giving it a unique branding and reworking the packaging / package design. Additionally Moby Digg developed a simple iconography-system, which was based on the abstracted forms of glasses – a symbol for their product – and a flower – a symbol of their inspiration. The flower was derived from the brand’s name “Iolani”, which originally comes from Hawaii, giving a link to the initial start of the brand.

Agency
Moby Digg

Iolani Branding

Iolani Branding

Iolani eyewear, a Munich-based startup for eyewear and eyewear-jewellery, asked Moby Digg to rethink their brand identity and corporate identity. The initial formatting of the lower case “i”s should be kept, while giving it a unique branding and reworking the packaging / package design. Additionally Moby Digg developed a simple iconography-system, which was based on the abstracted forms of glasses – a symbol for their product – and a flower – a symbol of their inspiration. The flower was derived from the brand’s name “Iolani”, which originally comes from Hawaii, giving a link to the initial start of the brand.

Agency
Moby Digg

Iolani Branding
Iolani Branding
Iolani Branding
Iolani Branding
Iolani Branding
Iolani Branding
Iolani Branding
Iolani Branding
Iolani Branding
Iolani Branding
Iolani Branding
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