Lor Du Maroc
Lor Du Maroc – The mystic culture of Morocco is rich with tales and stories of sage women and men who use all what nature gives to enrich their lives and the lives of people around. And Morocco is a land rich with unique and amazing flora that centuries of experience made people use these natural treasures to reveal their beauty. Argan, Black Seed, and Prickly Pears are but some of the bounties of nature that are plentiful in Morocco, and are used by Moroccans everywhere.
The Objective – To develop a brand visual experience that brings Lor Du Maroc to the top of the Argan Oil game.
The Solution – A Brand to showcase a visually simple touch of moroccan beauty – an elegant way of moroccan gold. For the brand identity, organic and high-end components were mixed with classical materials mainly inspired on maroccan pattern. The Symbol on each packaging component represents the product. The logosymbol gets its inspiration from a maroccan church.