Reduce to the max! Redesign of the visual identity of the print company Pfitzer including logo and stationery.
Pfitzer Gis a print company with a very long family tradition. The chameleon with its color changes was an essential part of the logo and the identity of Pfitzer. We reduced it to the maximum and used the eye of the chameleon to recreate the logo. The eye represents the eye to the soul of the company and their focus on their clients wishes. We also reduced from 5 main colors to one primary color and 4 secondary colors and gave a little typographic touch up to the word mark.