Start the hunt for the QR-Prototypes of the new A-Class
In order to generate excitement and attention for the new Mercedes-Benz A-Class before the market launch, we turned secret prototypes into advertising media. Instead of the usual camouflage pattern, the cars were fully plastered with QR-Codes and sent onto the streets. The pictures of the new appearance were spread by paparazzi and car fans throughout all channels. The QR-Prototype was everywhere. Embeded in the QR-Code is an exciting App, which provoked the hunting instinct of all car fans. – On the streets, in the press and on the web. The prize: An exclusive trip to the world premiere of the new A-Class.
Agency: Jung von Matt/Alster
Creative Direction: Martin Strutz
Concept: Philipp Dietz, Robert Ehlers, Simon Hiebl
Art Direction: Kevin Mitchell, Philipp Dietz
Design: Kenzi Benabdallah
Motion Design: Michel Magens
Copywriting: Bahador Pakravesh
Account Management: Nicola Ohle
Photography: Andreas Burz Jr.
Technical Production: Jung von Matt/next
Image Production: Jung von Matt/basis
Music Production: White Horse Music