ImNu Instant Coffee

Info

My task in corporate identity class at University of Applied Sciences Potsdam was to make a redesign of a GDR-product called “ImNu” instant coffee, which name means something like “in a blink”. The Coffee is easy to make because it’s instant. It is caffeine-free and has a very low amount of calories.
Three varieties exist: original malt coffee, with chocolate flavour and milk & honey flavour.

I tried to give it a clean-GDR-look, young and new but always looking like a thing from the east of Germany.

Design: Tony Ziebetzki