Prospicience —which means ‘the act of looking forward’— is an Australian boutique advisory & accounting firm which is providing business & taxation advice and services. They wanted to change their current brand look as it was not communicating their vision and approach.
Their target market is predominantly small business / agriculture looking for accountants who add value to their services by doing more than simple compliance work and also understand that for these clients business, family, and community are closely interrelated.
The main goal was creating a calm, professional, strong brand face with a depth and breath of my clients knowledge and experience, rather than a narrow tax or compliance focus, and conveying that it is the first place to come to when their clients have an issue with their business and asset, regardless of whether it is family or financial.
