Silence
30.01.2012
Made in Silence is a multi-sensorial brand concept
The outcome is the concept “Made in Silence”. I created an experience incorporating the three senses seeing, hearing and feeling. The experiences are created to concentrate on one sense by the time and can be consumed separately, but adding up to a holistic experience of silence. Silence in Design is a powerful and abstract topic that is experienced by our senses.
A process addressing all senses is also important when brands are created. In which context are the brands used, how does the context reinforce the brand values and what can be done to streamline this experience. Only silence perfects silence. (A. R. Ammons)
I.
Listen and Hear
The audio experience is going from rainfall slowly into rain drops and fades into silence.
II.
Touch and Feel
The second experience is about our sense of touching.
III.
Look at and see
is the visual translation for my interpretation of silence.
