Mercedes-Benz Viano – Behind Fascination – Campaign 2012
Info
We wanted to demonstrate that the Viano is more than a functional van. It is a real Mercedes-Benz. A vehicle that raises emotions. In order to prove this statement, we carried out four experiments to test the physical reactions of drivers and passengers inside the different Viano models .The results were visualized in a creative way and became the main design element in the new Viano campaign.
Client
Mercedes-Benz Vans
Senior Marketing Manager
Nicolai Berger
Marketing Manager
Till Wartenberg
Project Manager
Jochen Weißenberger
Agency
Lukas Lindemann Rosinski, Hamburg, Germany
http://www.llr-hamburg.de
Creative Director
Arno Lindemann, Bernhard Lukas, Jakob Kriwat
Copywriter
Henry Bose
Art Direction
Dennis Mensching, Damian Kuczmierczyk
Consultant
Jascha Oevermann
Photography
Thomas Strogalski
Set Design
The Scope, Hamburg, Germany
3D-Artist
Tino Schaedler, Florian von Behr
Post Production
Recom, Stuttgart, Germany
http://www.recom.de
Post Artist
Thomas Fritz
Director
Tibor Glage
DOP
Peter Matjasko
Producer
Niels Klamroth, Dominik Meiss
Post Production
Infected Postproduction
http://www.infected-post.de
Post-Producer
Jens Monske, Sven Bensemann
Editor
Sören Görth
Additional Editing
Alexander de Lukowicz
Compositing
Rene Kühl, Josch Kretzschmar
Sound Design
Christian Meyer
Music
Christian Meyer
Sound Mix
Hannes Hönemann
