By itself, a Smartphone is only an expensive piece of plastic. Only with a powerful network it becomes an extraordinary device. And how does a smartphone get its power? Excatly, you insert the correct SIM card. At best, a Vodafone SIM card. What will happen then, and what power the Vodafone network brings, is being experienced by a young man in a spectacular TV ad. Not just 66 seconds of high speed but also full entertainment. And it would not be Vodafone, if the song would`t become a hit again.

Advertising Agency
Jung von Matt/Alster

Executive Creative Director
Goetz Ulmer

Creative Director
Andres Blumenthal, Simon Hiebl

Art Director
Pavel Bondarenko

Copywriter
Heiner Twenhaefel

Director
Sebastian Strasser

Account Director
Rene Requardt

Production
Radical Media

Post Production
Time Based Arts

Mehr Power für Dich

By itself, a Smartphone is only an expensive piece of plastic. Only with a powerful network it becomes an extraordinary device. And how does a smartphone get its power? Excatly, you insert the correct SIM card. At best, a Vodafone SIM card. What will happen then, and what power the Vodafone network brings, is being experienced by a young man in a spectacular TV ad. Not just 66 seconds of high speed but also full entertainment. And it would not be Vodafone, if the song would`t become a hit again.

Advertising Agency
Jung von Matt/Alster

Executive Creative Director
Goetz Ulmer

Creative Director
Andres Blumenthal, Simon Hiebl

Art Director
Pavel Bondarenko

Copywriter
Heiner Twenhaefel

Director
Sebastian Strasser

Account Director
Rene Requardt

Production
Radical Media

Post Production
Time Based Arts

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