It’s difficult to design anything for a user or a client that you don’t understand. To facilitate the process of understanding is why we run an initial brand strategy workshop. Brand cards were born to assist throughout this process while conducting the workshop.
The aim is to transform an abstract idea of the brand into something solid, to identify common language addressing to what the company stands for and make subsequent decisions on visuals, voice and identity easier.
The workshop is inspired by a design sprint method from Jake Knapp and is a very condensed version of a brand strategy workshop. Nevertheless, it proves to be very effective in defining the initial design brief and is a great starting point.