Creative Direction & visual identity of Skōud Cosmetics reflect innovation and elegance. As the first luxury skincare brand created by cosmetic scientists in Germany, it combines beauty with scientific expertise. Skōud Cosmetics visual identity is carefully crafted to showcase the balance between nature and science. Every detail, from colors to typography, is chosen to represent the brand’s high-quality yet approachable image. By blending modern design with organic elements, the brand emphasizes its commitment to effective, natural skincare.

Skōud stands for Skincare Knowledge of Unique Definition. Thanks to their new and unique definition of skincare knowledge, the effects of Skōud start at the foundation of the skin. The term is reminiscent of “Scout” for a reason. Skōud products accompany, support, and provide solutions. Dr. Nini Nielsen and Dr. Julia Mader have been operating a joint consulting agency for cosmetics companies since 2019. With Skōud Skin Health, they have made their research knowledge on maintaining healthy skin accessible for the first time in the form under their own cosmetics line.

Visual Identity, Image Language, Product Design, Web Design: Studio Last
Brand Building: Nicole Zepter & Matthias Last
Campaign Photography: Nadia Del Do
Product + Textureshootings
Photographer: Stephan Abry
Set Design: Kirsten Schmidt
Photographer: Quirin Siegert
CD & Set: Bianka Hartkopf
Typefaces: Favorit by ABC Dinamo,
Lydian by American Type Founders