This project visualizes the complexity of passwords as 3D shapes. These generated forms serve as the foundation for a speculative modular brand visual system for the password manager, Bitwarden. The project was created as part of a motion design diploma at the Filmakademie Baden-Württemberg.

Brand Spot
For the brand spot, we dive deep into the password manager, where we find a multitude of unique passwords, all stored in a safe and stable grid.

Complexity
Translating the complexity of the password string into the visual complexity of the shape

Encryption
To create a graphical layer on top of the generated shapes, we looked into one of the key aspects of storing passwords securely – encryption – and translated the key idea of reordering visually, creating a grid-like pattern without adding anything new. Visually translating encrpyton.

Rotation
The rotation reflects how a password stays consistent while altering its appearance each time it’s used. The speed is determined by mapping the password along a keyboard, forming a path with varying distances between letters, which influences the rotation speed. The degree of rotation is defined by a hash function, acting as a seed.

Brand Tool
The systems-based approach to brand visuals gives us the opportunity to not only create a set of visuals, but to think in the context of a brand visual tool that allows us to create a visual for any aspect ratio and length. All in a consistent visual style, without repetition.

Team
Director + Motion Design – Ole Bornitz, Producer – Lea Staron, UI Designerin – Zoi Naum, 3D Modeling – Vivien Knittel, Typography – Justin Scharer, Editor – Imanuel Thiele, Sound Design – Ivan Syrov, Musik – Jannik Ost