Eham is a family-owned carpentry business rooted in Bavaria, Germany. Building high-end kitchens, doors, staircases from the best woods and sourced with care. Detailed work and high-quality products make Eham a unique creative undertaking. By creating custom designs tailored to the likings of their clients – both in private and public sectors – Eham translates their dreams with dedication and honesty providing full service along with project management, an in-house interior design team, as well as a wood workshop and showroom.
Logo
With the brand redesign, we aimed to create a cohesive image between the work that Eham produces, their values, their identity and bring freshness into Eham’s world. Dealing with a family business with a long-standing tradition, we decided to engage the client in the redesign process. Starting off, we wanted to maintain some of the key elements of the old logo, such as and crossbars in letters “E” and “H”. Based on these letterforms we created a custom variable font, morphing between the old and the new. With the help of a developed tool, the client could gain a greater insight into the scope of the rebranding and actively choose one of the morphing stages, which could be further developed into a new logo form.
Identity
Our first association with the logo were “joints” – the elements in between wood pieces, glued together, visible in floors or walls. For us, these elements symbolised connection and underlining precision. We decided to incorporate those symbols into the new identity. We used the thickness of the letter as the starting point for the gutter between images, allowing for more architectural, modular and constructed layouts. The final grid system derives from letterform “E” by activating the left margins and distances between sections as composition elements. This results in a clean and tidy design, which plays with structure and building forms within white space, calling to attention the intricate interplay of wood structures and architectural choreography.
Website
In order to amplify sensory perceptions and the quality of Eham’s work in the digital space, we put a focus on imagery. To seduce viewers and pull them inside Eham’s world, we specifically art directed the imagery and videos on the site combined with chosen typography. A warm color palette associated with wood, creates a natural and inviting feeling. The new identity expresses elegance and lightness balanced with originality, while referencing the use of material by Eham in their detail- and quality-driven work.
Agency
Moby Digg
Creative Direction
Maximilian Heitsch
Lead Design
Gabriela Baka
Typography
Sebastian Haiss
Development
Artur Nagenrauft, Sebastian Haiss, Niklas May
Die Qual der Wahl – Erfolg im Internet – die Auswahl der Webagentur
Entdecke die neuesten Trends in Damenmode: Stilvoll und zeitlos
E-Mail-Outreach betreiben: Die besten Tipps, um effektiv Entscheider zu erreichen
Festplatte abgestürzt – das sind die 3 häufigsten Gründe!
Werbebotschaften – der Motor für den Verkauf
Welche Werbe- und Designtrends sind für 2024 zu erwarten?
Limitierte Editionen: Das Phänomen von exklusiven Sneaker-Veröffentlichungen
To-go-Verpackungen mit Persönlichkeit
Veröffentlichung der eigenen Arbeit
Windows für Mac-Liebhaber: Die besten Tipps im Umgang
Den Ort finden, an dem Kreativität am besten entsteht
Deutsches Design beim Bauen – das sind die wichtigsten Merkmale
Ein praktischer Leitfaden für Marketer, die KI nutzen wollen
Vielfalt der Druckverfahren im Etikettendruck
Gestaltung des Glücks: Wie visuelles Design die Wahrnehmung von Gewinnchancen beeinflusst
Backlinks – großer Nutzen für Unternehmen unterschiedlichster Branchen
Job als Konferenzdolmetscher – welche Voraussetzungen müssen erfüllt werden?
Der Mehrwert macht’s: Diese Inhalte gehören auf Unternehmenswebseiten
5 Tipps für die Vermarktung von Wein
Selbstständig mit einer Designagentur