mind the gap
Info
Monopol Records and Monopol Recordstore is a company based in Germany producing crossover projects such as jazz and drum’n’bass combinations. New innovative styles and common music together in one store. Actually mono-pol indicates that there is only one connection to music. People at Monopol have only one thing in common: good music, symbolized by the logo (red circles on vinyl-like heads). The typeface refers to music via plug connector (a symbol for audio-in). There must be only one target: good music in the heads of masses. Last year, the logosystem was brought to life by using different states of the logo. It’s activated with moving figures to show different music-styles. It has been used for different mediums as businesscard, letterhead, web, etc…and can be animated in a really simple way to show the activity of music.
