Studio identity …
KITA is a design studio, a visual playground based in Berlin.
Design has much to do with being open minded. Open minded and curious like a child. KITA is the abbreviation of the german word “Kindertagesstaette”, which means “nursery” and it is the name of an Institution for raising children and daycare facility for children.
But KITA is also a japanese word for “north” (north of Germany). The designers were looking for a strong sign to symbolize the combination of their love towards japanese design culture and the curiosity of a child. From here, the “nippon boy” symbol. The circle is a strong emblem for the everlasting pursuit of beauty in design but it is also an allusion to Japan’s flag.
