Schmidt & Pütz is an architectural office specialising in railway stations, high-quality commercial, cultural, and residential buildings across Germany. Their work is marked by complex structural contexts, high technical demands, and strict functional requirements. With the opening of S&P’s new headquarters in Berlin Mitte, No Pink Studio partnered with David Matos to rebrand the office.

Guided by the motto ‘We do important work’, the brand tone is confident and grounded — it steps forward with quiet authority, bringing together a wide range of skills and disciplines.

The logotype is set in a custom, limited-set typeface that strikes a balance between grounded typographic classics and subtly contemporary forms, reflecting the firm’s dual commitment to technical rigor and forward-thinking design.