Our whole world in our pocket. A compass, a communicator, a radar, a diary, a calendar our smartphone became above all — both — a friend and foe. The mobile human interface has become our second home which we always carry on ourselves. We wander from global herds back to local herds. The more the world expands, the more we look after small communities with similar interests. Today we see the rising of a networked society of things and people. saya acts as a platform for the user striving for happiness and personal luck. Within this platform, there are many levels of information as well as it’s users with different stories, needs, and desires. Things and people, who apparently seem to be detached from each other are recomposed in manifold combinations.

Agency
Vito Bica

Creative / Art Direction
Vito Bica
Karin Greisner