Neue Vektor

Neue Vektor is subject to the idea of »one destination, two routes«: satisfying one particular design demand with identical characteristics such as character set, number of styles, OpenType functionalities and metrics, but doing it so in two stylistically different ways. The later has a double life — the idea of the two variants is not only a stylistic exercise but is most and foremost an array of tools to address multifaceted typographic settings. These settings can be of aesthetic, hierarchal or optical nature.

The domain of physical and digital interfaces profoundly submits to the troika of aesthetics, hierarchy and optics. Equipped with 1000+ characters per style and jam-packed with OpenType features Neue Vektor was specifically designed with complex environments in mind. Environments such as wayfinding, signage, software user interfaces, digital instrument clusters, etc.

Neue Vektor comes in two flavours. Neue Vektor A is an almost monolinear no-frills Neo-grotesque design that captivates with its graphical qualities: closed counters, horizontal stroke endings, symmetrical arcs and organically connected joints that establish the vibrant figure-ground relationship we expect from such a design. Neue Vektor B is the unobtrusive sister of Neue Vektor A. An utilitarian all-rounder with open counters, vertical stroke endings and mechanical joints — all for the sake of clarity and legibility. Flat horizontal curvature and vertical stress make it in particular a good fit for the Cartesian nature of a screen.

The complete Neue Vektor family comes in two variants seven weights each and 28 fonts in total to pick from. Each font file includes no less than 17 Stylistic Sets giving access to alternative letter shapes (I, a, j, l, t, y, &) and a multitude of arrows (circled, boxed, triangular in positive and negative).

Designer
Alexander Roth

Publisher
Neue