Typographic Identity for a Tokyo-based Fashion Brand
Atsuki, an architect from Tokyo, approached us to help him create a corporate identity for his fashion brand. His idea was to create nothing less than an ultimate t-shirt, or rather plural – t-shirts. He applied the reasoning behind an architectural program to design probably the most essential (bar underwear) item of our everyday fashion inventory. That is he wanted to create a series of t-shirts tailored (literally) for the function they perform and the occasion they are used in.
Going as far as designing textiles and yarns, Atsuki took the task at hand very seriously. Which meant we couldn’t possibly slack off as well. We opted for a purely typographic identity revolving around the packaging. There were 6 categories: Weekday, Formal, Home, Mood, Sport and Holiday. Each would come in a range of colours. To organise them in a clear, concise, way we created a typographic system that would both ease the selection and look great.
The plan was to have a dedicated store in Tokyo as well as an online shop. We wanted the single t-shirt packaging to become a well recognisable, timeless object that would serve both as a single unit and when multiplied, creating a strong visual presence with regular patterns of circles and rectangles. An identity so mathematical it almost becomes poetic. We limited ourselves in the means of expression just (hopefully) arrived at something expressive.
Die Qual der Wahl – Erfolg im Internet – die Auswahl der Webagentur
Entdecke die neuesten Trends in Damenmode: Stilvoll und zeitlos
E-Mail-Outreach betreiben: Die besten Tipps, um effektiv Entscheider zu erreichen
Festplatte abgestürzt – das sind die 3 häufigsten Gründe!
Webdesign – was müssen Unternehmen beachten?
Welche Werbe- und Designtrends sind für 2024 zu erwarten?
Die Vorteile eines eigenen Website-Servers: Das sind sie
Veröffentlichung der eigenen Arbeit
Das richtige Produkt im Netz finden: Die Welt der SEO-Agenturen
Den Ort finden, an dem Kreativität am besten entsteht
Deutsches Design beim Bauen – das sind die wichtigsten Merkmale
Vielfalt der Druckverfahren im Etikettendruck
Gestaltung des Glücks: Wie visuelles Design die Wahrnehmung von Gewinnchancen beeinflusst
Die besten Online-Tools zum Gestalten von Kalendern
Instrumentenbau: Design trifft Handwerkskunst
Lebenslauf mit Software-Tools grafisch aufpeppen
Vertikaler Gärten: grüne Oasen auf kleinen Flächen
Selbstständig mit einer Designagentur