When we decided to work on a new identity for ADI’s awards, we knew we had a complex structure that needed to be unravelled and made visible at the same time. It was quite a challenge: different awards, each with a distinctive history and profile, nestling inside an institution that was, itself, part of a larger whole. And we wanted something that would endure without becoming static.

It was necessary to find a visual way of giving ADI and its awards both flexibility and a very distinctive character. Very early on, it was clear to us that TP had the right approach to tackle this, with their focus on creating dynamic identity systems that have a strong visual footprint.

TP created a set of symbols for the awards that updated existing icons, some of them going back to the 1960s, and created new ones. They brought everything together with a striking typographical treatment and a colour palette that will allow for controlled transformation of a beautiful and strong identity for years to come. We couldn’t be happier with the results.

Viviana Narotzky, former president of the ADI-FAD

Design
TwoPoints.Net

Photography
Carolina Sainz