Mercedes-Benz SL Bodywork. – Your personalized Workout.
Bring your body in shape like the powerful engineering and muscular lines of the new SL. Use the SL Bodywork to get into perfect condition. A personal trainer will create a workout just for you, specifically designed to suit your level of fitness and what you want to achieve. All you have to do is to set the duration. Furthermore, the emphasis of the workout, your own fitness level and even vital data can be defined. As well as the music you want to hear. Practice makes perfect. With intensive and regular workouts you can earn yourself various awards, and gain access to even more exciting content as a reward. The SL Bodywork App is the personal trainer that goes with you, wherever you go.
Agency: Jung von Matt/Alster
Creative Direction: Martin Strutz
Concept: Philipp Dietz
Design: Annika Grothe, Manuel Urbanke, Kenzi Benabdallah
Copywriting: Bahador Pakravesh, Maximilian Hoch
Account Management: Mona Vogel
Technical Production: Jung von Matt/next
Film Production: Element E
Film Direction: Bernd Linsk & Bernd Possardt