Back to the future
In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.
Executive Creative Director
Sebastian Steinhoff, Phillip Alings
Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes