Projekt

Back to the future

In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.

Advertised Brand
Braun. P&G

Advertising Agency
BBDO Proximity

Executive Creative Director
Michael Funk

Creative Director
Olaf Reys

Art Director
Sebastian Steinhoff, Phillip Alings

Copywriter
Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes

Photographer
Christian Stoll