Spirit of Bacardí
BACARDÍ has been a brand with incredible stories to tell. Since 1862, the Bacardí family has faced earthquakes, fire, revolution, prohibition, and exile, none of which could tame their irrepressible spirit.
To bring these stories to life, BACARDÍ has collaborated with two of the most iconic names in the world of graphic novels – writer Warren Ellis and artist Michael Allred – to create The Spirit of BACARDÍ, a graphic novel that tells the stories behind the iconic brand and its origins in Cuba.
The Spirit of Bacardí focuses on Emilio Bacardí – son of founder Don Facundo Bacardí Massó – and his tireless work for Cuban independence in the late 1800s. Emilio Bacardí was repeatedly imprisoned and exiled for his belief in an independent Cuba, but persevered, eventually becoming the first freely-elected Mayor of Santiago de Cuba.