I developed an identity for the fictional Sequence International Dance Festival as my Bachelor project at FH Dortmund.

An dynamic identity was created which expresses the lightness and elegance of dance.

Compatible with this year‘s topic Reveal, the dancers‘ athletic bodies, wrapped in flowing fabrics, build the centre of the design. Thanks to transparent overlays, not only the pictured dancer is caught in her movement, but also her motion sequence becomes visible.

The light typography is used in a dynamic manner, so that it supports the festival‘s vibrant overall appearance. The utilized golden shade provides the elegance and grace of dance. The individual design elements are openly used in different media (posters, programme booklet, website etc.).

Design and Photography
Rabea Cramer