The stand up packaging

For our client Passage du desir, we created a promo packaging for sexual stimulating treatments, inspired by the effect of the pills it contains – it always stands back up. Due to the round bottom, which is significant heavier than the top, the packaging is capable of always standing back up by itself. It comes in a range of 9 different colors and can hold up to 6 pills at a time.

Agency
Serviceplan Campaign 3

Chief Creative Officer
Alexander Schill

Executive Creative Director
Alexander Nagel, Hervé Poupon

Creative Director
Tom Meifert

Copywriter
Oliver Weber

Art Director
Marko Savic, Silvia Kirchknopf, Anne Clemencon

Customer Consulting Account Supervisor
Frederike Enk; Marcel Duy; Perrine Collin; Emilie Martin

Graphic Design
Jonas Menze, Tristan Baumgartl, Richard Redfern

Director and Editor
Sophie Morawetz

Director of Photography
Jana Lämmerer

Production Company
Little Star Films