Eham – creating feeling of home. Rebranding and website design.
Eham is a family-owned carpentry business rooted in Bavaria, Germany. Building high-end kitchens, doors, staircases from the best woods and sourced with care. Detailed work and high-quality products make Eham a unique creative undertaking. By creating custom designs tailored to the likings of their clients – both in private and public sectors – Eham translates their dreams with dedication and honesty providing full service along with project management, an in-house interior design team, as well as a wood workshop and showroom.
With the brand redesign, we aimed to create a cohesive image between the work that Eham produces, their values, their identity and bring freshness into Eham’s world. Dealing with a family business with a long-standing tradition, we decided to engage the client in the redesign process. Starting off, we wanted to maintain some of the key elements of the old logo, such as and crossbars in letters “E” and “H”. Based on these letterforms we created a custom variable font, morphing between the old and the new. With the help of a developed tool, the client could gain a greater insight into the scope of the rebranding and actively choose one of the morphing stages, which could be further developed into a new logo form.
Our first association with the logo were “joints” – the elements in between wood pieces, glued together, visible in floors or walls. For us, these elements symbolised connection and underlining precision. We decided to incorporate those symbols into the new identity. We used the thickness of the letter as the starting point for the gutter between images, allowing for more architectural, modular and constructed layouts. The final grid system derives from letterform “E” by activating the left margins and distances between sections as composition elements. This results in a clean and tidy design, which plays with structure and building forms within white space, calling to attention the intricate interplay of wood structures and architectural choreography.
In order to amplify sensory perceptions and the quality of Eham’s work in the digital space, we put a focus on imagery. To seduce viewers and pull them inside Eham’s world, we specifically art directed the imagery and videos on the site combined with chosen typography. A warm color palette associated with wood, creates a natural and inviting feeling. The new identity expresses elegance and lightness balanced with originality, while referencing the use of material by Eham in their detail- and quality-driven work.
Artur Nagenrauft, Sebastian Haiss, Niklas May