When their dog Jeannie fell ill Beate and Tobi dove deep into the topic of pet food an how it can help improve a dog’s health – when done right. At the beginning that meant a lot of home cooked meals for Jeannie. There was just nothing in the market that met their criteria for healthy dog food. That’s why in 2018 the two founded „Mr. Fred“ – a brand centered around human grade dog food with veterinary experience. As „Mr. Fred“ was joined by his cat friend „Felia“ in 2022 and therefore became Fred & Felia it was also time for a redesign and rebranding. This is what the new brand is all about:
The first look into your pets eyes and that was it, right? Love at first sight. We can relate. But this is just where the adventure begins. Over hill and dale through thick and thin, from now on you walk side by side. Your relationship grows – as does your pet. And you keep your promise: To do everything you can to make your pets life happy, long and healthy. We can relate.
This pet-centric approach is translated into the design by making pet illustrations the hero of the brand. Overall the look is colorful, bold and straight-forward – like the joy and love pets bring into our lives. And with food shots as tasty as in a human cook book there is no doubt about the quality of the food. Limited editions such as the travel-themed cooperation with German top chef Tim Raue and the 2022 Christmas edition add even more joy to the brand. Another highlight is the wet food coming in a Tetra Recart® – which improves the CO2 footprint by 80% compared to a tin.
Illustration: Susann Hoffmann
Photography: Johannes Tauras, Anna-Lena Ehlers
Copy: Stefano Sciolti
Die besten Tools und Strategien zur Verwaltung von Projektbudgets
Aufregendes Design: Esszimmermöbel aus verschiedenen Materialien
Designtrends beim Hausbau in Deutschland
Innovative Baustoffe: Wie moderne Materialien die Architektur der Zukunft beeinflussen
Aus alt mach neu – Neues Baddesign mit einfachen Mitteln
Corporate Design: Deshalb ist es für das eigene Business wichtig
Seife gegen Pickel
Warum Designer soziale Medien nutzen sollten
Warum jedes Unternehmen ein Erklärvideo braucht!?
Corporate Design auch im Handwerk? So erreichen Handwerksbetriebe einen Wiedererkennungswert
Einbruchschutz für Eigenheime: Die Grundlagen im Überblick
Moderne Heizsysteme: Welche Heizungsanlagen versprechen die größte Energieersparnis?
Die Top 5 Vorteile einer Social Media Werbeagentur buchen
Werbebotschaften – der Motor für den Verkauf
Webdesign – was müssen Unternehmen beachten?
Das richtige Produkt im Netz finden: Die Welt der SEO-Agenturen
Wie Design unser Leben beeinflusst