Student Project – A Corporate design for a theater

The focus of this work is the development for a dance theater company. The design incorporates attributes of dance such as dynamics, elegance and sensuality.

The logo combines the close connection of the performance style with the movements of the dancers. This results in constantly new forms and figures, which make the logo appear to be “in motion” at all times.
The impression of dance as “movement in space” is further supported by the seemingly floating typography. Different variants of the logo are used on programme booklets, business cards, stationery, flyers, the website and apps.

Design
Caroline Grohs

Photography
John Davis and others (source unknown)