BMW Vision Next 100

The design of the BMW Vision Vehicle is characterised by a blend of coupé-type sportiness and the dynamic elegance of a sedan. At 4.90 meters long and 1.37 meters high, it has compact exterior dimensions. Inside, however, it has the dimensions of a luxury BMW sedan. The large wheels are positioned at the outer edges of the body, giving the vehicle the dynamic stance that is a trademark of BMW. When it comes to aerodynamics, exterior Alive Geometry contributes to an outstanding effect: when the wheels swivel as the vehicle is steered, the bodywork keeps them covered as if it were a flexible skin, accommodating their various positions. The innovative design of the BMW Vision Next 100 gives it an extremely low drag coefficient of 0.18. The exterior of the vehicle is copper in colour, designed to underscore the idea that BMW vehicles of the future should appear technical yet still have a warmth about them – as symbolised by the close links between the vehicle and its driver. This relationship begins as soon as the driver approaches the vehicle: intelligent sensor technologies automatically open its wing doors. To give the driver more space to enter and exit, the steering wheel is flush with the dashboard. Once seated, the full range of systems is activated by tapping on the BMW logo in the middle of the dashboard. The door closes, the steering wheel comes forward, and the driving experience begins.

Design
Seungmo Lim
Joji Nagashima

The design of the BMW Vision Vehicle is characterised by a blend of coupé-type sportiness and the dynamic elegance of a sedan. At 4.90 meters long and 1.37 meters high, it has compact exterior dimensions. ...

Mayr Corporate Identity

For Mayr investment Managers we developed a full branding set, including logo design, keyvisual, branding guidelines a coporate website based on a one-pager system, corporate letter, vcards, signage and so on. The minimalistic corporate identity was based on simple line-graphics and a decisive color combination. The clean approach represents the clients vision of his finance services and brand core. The animated website stands out in comparision with competitors and helps Mayr Investment Managers to differentiate it’s brand and position itself as a thought leader. The keyvisual is animated itself and adapts to each section on the website, leaving them individually branded and connected at the same time.

Agentur
Moby Digg

For Mayr investment Managers we developed a full branding set, including logo design, keyvisual, branding guidelines a coporate website based on a one-pager system, corporate letter, vcards, signage and so on. The minimalistic corporate identity ...

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